Full Media Value (or FMV)
FMV equates the value from an organic post or TV visible signage to what it would cost to run a paid advertisement. FMV is calculated based on the platform being tracked:
Calculated based on a blend of Cost-Per-Engagement-Equivalent (CPEE) and Cost-Per-Thousand-Equivalent (CPME) if a sponsor were to purchase this media. For posts that do not have exact impression and engagement metrics, we put a greater weight on engagement.
( [Engagements x CPEE] x % Weighting) + ( [Impressions X CPME] x % Weighting)
Cost equivalents calculated by pulling the equivalent cost for a 30 second TV commercial for a given network, time of day, and category.
Cost equivalents calculated by pulling the equivalent CPME (Cost-Per-Thousand-Equivalent) if a sponsor were to purchase this media.
From FMV we then discount a % of value based on our MVP Methodology to determine Sponsor Media Value for brand(s) that appear in a given post.
Relo's MVP Factors: